As Bernard Marr put it in his February 8, 2014 SmartDataCollective blog post: “We as the users of Facebook happily feed their big date beast. We spend 10 billion Facebook messages each day, click the LIKE button 4.5 billion times and upload 350 million pictures each and every day. Overall, there are 17 billion location-tagged posts and a staggering 250 billion photos on Facebook.
All this information means Facebook knows what we look like, who our friends are, what our views are on most things, when our birthday is, whether we are in a relationship or not, the location we are at, what we like and dislike, and much more. This is an awful lot of information (and power) in the hands of one commercial company.”
FB Big Data Harvesting
